Jo Sindle & Duff

Jo Sindle co-founder of The Goodhood Store at home with her son Duff – photographed exclusively for the brilliant and freshly launched Mothers Meeting book: HOW TO BE A HIP MAMA WITHOUT LOSING YOUR COOL.

Jo is originally from Stockport, a small town in the North of England, but has been in London for over 20 years – she currently lives close to Columbia Road Market in East London with her partner Kyle Stewart and their son Duff. A home with every inch stylishly covered, I took the opportunity to take a bit more in than just the bedroom.

What does your home mean to you?
It is the place I can escape back to and where I always feel most relaxed.

Where do you get your interior design inspiration from?
My Mum and dad, industrial stuff, Bauhaus design, Japanese modernist design and DIY stores.

What is important to you in the home?
Life, a cosy ambiance, a real fire, storage and organisation.


What do not you not like about home?
When it’s a complete mess, my OCD can’t take it.

When does your home feel best?
When the cleaner has been.

What is your favourite part of your home?
The living room, especially the area around the fire place.JS_IMGP9801_crop

Least loved part of the home?
The extra room I don’t have that should be my drawing, painting, yoga studio… and the over stuffed entrance hall.

If you could live anywhere in the world where would it be?
I would totally love to live in the Hayward Gallery in London, because of its split-level open spaces and masses of concrete. Or in a fab Mies Van Der Rohe House.JS_IMGP9643_crop

All things Goodhood: The Goodhood Store / Instagram / Facebook / Twitter / Tumblr

Screen Shot 2014-10-17 at 14.06.18Mothers Meeting is a one-stop source for savvy mums sick of daytime TV and trawling twee baby websites. Jenny Scott, founder, says: Being a mother is a colourful new chapter. Mothers Meeting embraces this and helps you make the most of your limited free time. To learn more about embracing motherhood whilst being you, click the book and get your copy.

All things Mothers Meeting: Instagram / Facebook /  Twitter / Tumblr

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